Digital Marketing Executive (в архиве)

15 Октября

Партнерские Вакансии

Компания "Гук С.В."

The Role

Duties for the digital marketing executive will include tracking campaign progress,
developing various digital marketing materials,
collating content, updating online assets, streamlining digital marketing production,
and handling general digital marketing activities. Your primary objective is lead
generation, drawing potential partners to the website to drive registrations for sales
consultations. You will run campaigns across email, social media, PPC and SEO.
You will be supported by our copywriter, social media coordinator, CRM specialist
and creative director who will support you as you build your campaigns.

Reporting to Head of Digital Marketing, you will be required to:

● Create engaging digital campaigns across SEO, Social, E-mail and other
digital channels

● Using Google Analytics and create reports based on requirements for various
teams
● Work closely with the corporate sales team to support lead generation
● Optimise the website and updаtеcontent via the CMS
● Mapping out customer journeys and digital campaign performance
● Continually analyse and improve campaigns via Hubspot, Ometra and Google
Analytics
● Conduct research to analyse market trends, customer behavior, and
competitive landscape, and prepare reports by collecting, analysing, and
summarising data
● Communicate campaign objectives, timelines, and deliverables to sales team,
and provide instructions for use or promotion
● Maintain a directory and inventory of sales support materials, ensuring all
resources are current and accurate, and coordinate the creation of new
materials as needed
● Continually seek and research new sources of prospective customer data,
and provide recommendations to sales and marketing leadership

● Maintaining social media accounts

What We Are Looking For

This is a huge opportunity for anyone keen to learn more and progress in a business
development role. We are a small team, so how big the role becomes is really up to
you.

We're looking for someone who wants to progress, drive themselves and their
performance hard and ultimately have a great time at work whilst doing it.

● 3+ years of experience in Google advertising, Google Analitics and PPC campaigns and B2B & B&C digital marketing experience
● Experience in using digital channels to drive leads – Email, Social Media
● Good knowledge of SEO best practices
● Experience in running google ad campaigns

● Excellent communication skills (written and spoken)
● Go getters attitude, able to self-motivate whilst working as part of a team or
alone
● Excellent project management skills